Columbia Sportswear

Columbia Sportswear - Products Website


Columbia Sportswear Company is a United States company headquartered in Washington County, Oregon. The company produces footwear, headgear, camping equipment, skiwear and outerwear accessories. It was founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle.


Columbia Sportswear needed a website for their new lines of insulated lunch carriers and baby bags. The website had to be developed in accordance with the rigorous Columbia Sportswear style guide. The client also required a simple way to keep the content up-to-date.


JRX designed and built the product website in compliance with the Columbia Sportswear style guide while utilizing the latest web technologies. JRX developed a content management system for Columbia Sportswear affiliates to edit and organize product information. The product database was managed entirely by the client using the custom content management system.


The Columbia project was launched in three weeks without complication. The new site seamlessly integrated into the Columbia Sportswear flagship website. The client was very impressed and saw the execution of the project as a model for other affiliates.